Reel in More Leads, More Sales, More Success

Hooked on Results, Driven by Creativity

At Hook & Reel Marketing, we’re not just marketers – we’re pioneers with a proven track record of shaping brands and driving success. With headquarters in Charleston, SC, and a thriving West Coast office in St. George, UT, our team spans the nation, bringing together decades of expertise from some of the brightest minds in the industry. Our collective career includes transforming industries, launching disruptive campaigns, and delivering measurable results for clients across the globe. We’re a think tank of creative visionaries and strategic innovators, united by a commitment to redefine what’s possible in modern marketing.

Hooked on Results

Driven by Creativity

At Hook & Reel Marketing, we’re not just marketers – we’re innovators with a proven track record. Based in Charleston, SC, and St. George, UT, our nationwide team brings decades of expertise to transform industries, launch disruptive campaigns, and deliver measurable results. We’re creative visionaries and strategic thinkers redefining modern marketing.

About Our Mavericks

At Hook & Reel, we’re redefining marketing by cutting through the noise and delivering content that resonates. In an industry overwhelmed with distractions, we know how to make an impact.

Chris Putnam

CEO & Founder

Founder of Hook & Reel and CMO of Dapper Care, Chris is a seasoned marketing leader with a degree in Accounting from the College of Charleston. His work has been featured in La Tabloid and US Business Weekly.

Chris has consulted for major brands like Marriott Vacation Club, Honda, and Snow Teeth Whitening, and held key roles at companies like Help Grid, Aventus, and CBC Industries.

With his unique ability to develop high-performing sales teams and strategies, Chris has cemented himself as a thought leader in the industry.


Jeff Caldwell

Director of AI & Programmatic Development

A solutions-focused developer specializing in automated systems, with deep expertise in database architecture and programmatic advertising, he creates innovative solutions for industries facing strict marketing limitations.

Combining technical knowledge with practical business sense, Jeff develops custom tools and systems that help companies navigate challenging regulatory environments.

His work spans automation, data analysis, and digital optimization, with a particular focus on markets where traditional advertising approaches fall short.

Jacob Canales

Director of Media Buying

A rising star in media buying, Jacob has over 7 years of experience and multiple award wins. His impressive work with brands like Dialed Moods, Muha Meds, and Reward Over Risk University positions him as one of the best media buyers in the game.

Preston Hartman

Creative Director

Preston Hartman is a dynamic marketing professional with over a decade of experience specializing in brand development, social media strategy, and content creation. With a proven track record of driving growth and engagement, Preston combines creative storytelling with data-driven strategies to deliver impactful results for clients.

Joey Sends

Director of Public Relations

Director of Public Relations and founder of his own agency, Joey excels at securing the right media coverage for our clients. From local newspapers to major outlets like Forbes and Wall Street Journal, Joey knows how to get our clients noticed.

Sophie Hunter

Storytelling Enthusiast

Our Brand Storyteller and rising star, Sophie brings a fresh perspective to our creative team. A promising actress attending the College of Charleston, Sophie’s on-camera presence is magnetic, helping our content truly stand out.

Chris Putnam,

Founder & CEO

Chris Putnam is a seasoned marketing professional with a proven track record in driving business growth and elevating brands. With a background in Accounting from the College of Charleston, Chris blends analytical insight with a creative edge, making him a force in both digital and traditional marketing.

As the CMO of Dapper Care and Founder of Hook & Reel, Chris has had the opportunity to work with some of the biggest names across various industries, including Marriott Vacation Club, Honda, Snow Teeth Whitening, and Molliteum. He has built and led high-performing marketing teams, spearheaded innovative strategies, and achieved impressive results, solidifying his reputation as a thought leader in the marketing world.

Chris's extensive experience extends beyond his current ventures, having held executive roles at companies like Help Grid, Aventus, CBC Industries, and Hull Shield. His ability to develop and execute strategies that drive sales, build brand loyalty, and engage audiences is unmatched. Over the course of his career, Chris has become an expert in understanding consumer behavior and crafting campaigns that resonate in an increasingly noisy marketplace.

A published expert in La Tabloid and US Business Weekly, Chris’s diverse portfolio reflects his passion for solving complex marketing challenges and his unwavering commitment to client success. Whether working with startups or established enterprises, Chris thrives on helping businesses grow and succeed through actionable, data-driven marketing strategies.

With a knack for turning ideas into tangible results, Chris is always pushing the boundaries of what's possible in marketing, striving to stay ahead of trends while never losing sight of the core goal: to help clients stand out and succeed.

Jeff Caldwell,

Director of AI

Jeff Caldwell is a developer and automation expert specializing in AI solutions for restricted markets. He combines AI, data scraping, and SEO to create compliant digital strategies.

An expert in database architecture, Jeff builds scalable systems that use machine learning for automation and market analysis.

His expertise includes:

• Custom AI implementation for business process automation

• Programmatic solutions for restricted advertising markets

• Advanced data scraping and analysis systems

• SEO optimization for challenging industries

• Database architecture and optimization

• Machine learning integration for business intelligence

Jeff Caldwell is a developer and automation expert specializing in AI solutions for restricted markets. He combines AI, data scraping, and SEO to create compliant digital strategies.

An expert in database architecture, Jeff builds scalable systems that use machine learning for automation and market analysis.

His expertise includes:

• Custom AI implementation for business process automation

• Programmatic solutions for restricted advertising markets

• Advanced data scraping and analysis systems

• SEO optimization for challenging industries

• Database architecture and optimization

• Machine learning integration for business intelligence

Jeff combines AI innovation with industry expertise to create compliant solutions for markets with limited advertising options.

He develops automated systems to help businesses navigate regulations while enhancing their digital presence, successfully bridging AI capabilities with practical applications in restricted industries.

Jacob Canales,

Director of Media Buying

Jacob Canales, known in the digital marketing world as @AdGoat, is a powerhouse media buyer with over seven years of experience dominating the Meta advertising space. With an unmatched ability to craft high-converting ad strategies, Jacob has generated a jaw-dropping 8+ figures in revenue through paid marketing.

With a decade of experience and over $100 million in managed advertising budgets, Jacob Canales is a seasoned expert in media buying. His strategic approach and deep understanding of digital advertising have driven exceptional results across industries. As the Lead Media Buyer at Hook & Reel Marketing, Jacob leverages data-driven insights and innovative strategies to maximize ROI for clients, ensuring every campaign delivers measurable success.

Jacob Canales, known in the digital marketing world as @AdGoat, is a powerhouse media buyer with over seven years of experience dominating the Meta advertising space. With an unmatched ability to craft high-converting ad strategies, Jacob has generated a jaw-dropping 8+ figures in revenue through paid marketing.

With a decade of experience and over $100 million in managed advertising budgets, Jacob Canales is a seasoned expert in media buying. His strategic approach and deep understanding of digital advertising have driven exceptional results across industries.

As the Lead Media Buyer at Hook & Reel Marketing, Jacob leverages data-driven insights and innovative strategies to maximize ROI for clients, ensuring every campaign delivers measurable success.

Preston Hartman,

Creative Director

Preston Hartman graduated with a Masters degree in Integrated Marketing Communications from West Virginia University. Hartman is an accomplished marketing and real estate professional with over a decade of experience building brands, creating engaging content, and driving exceptional results.

As a marketing expert, Preston has successfully launched innovative campaigns, developed impactful social media strategies, and helped businesses nationwide elevate their digital presence.


He founded a marketing consultancy in 2015, specializing in photography, videography, and branding, working with clients across diverse industries to craft compelling narratives and drive measurable growth.

In addition to his marketing expertise, Preston has excelled as a top-performing real estate agent, ranking in the top 1% of both the Colorado Springs and Charleston, SC markets. With over $60M in sales closed over the past four years, Preston brings a unique ability to combine cutting-edge marketing techniques with real estate sales strategies, ensuring maximum exposure for properties and unmatched value for his clients.

Passionate about creating authentic connections and delivering results, Preston thrives on helping brands and individuals stand out in competitive markets through creative and strategic solutions.

Preston Hartman graduated with a Masters degree in Integrated Marketing Communications from West Virginia University. Hartman is an accomplished marketing and real estate professional with over a decade of experience building brands, creating engaging content, and driving exceptional results.

As a marketing expert, Preston has successfully launched innovative campaigns, developed impactful social media strategies, and helped businesses nationwide elevate their digital presence.

Sophie Hunter,

Brand Storyteller

Sophia Hunter, a talented creative from Charlotte, NC, brings brands to life through authentic storytelling that resonates and drives engagement. A rising star in the marketing world, Sophia was named to the College of Charleston Spring 2024 Dean's List while majoring in Arts Management. Her academic excellence and passion for the arts fuel her ability to craft compelling narratives, making her an invaluable asset to the Hook & Reel Marketing team.

Sophia Hunter, a talented creative from Charlotte, NC, brings brands to life through authentic storytelling that resonates and drives engagement.

A rising star at Hook & Reel, Sophia was named to the College of Charleston Spring 2024 Dean's List while majoring in Arts Management. Her academic excellence and passion for the arts fuel her ability to craft compelling narratives, making her an invaluable asset to the Hook & Reel Marketing team.

Chosen by the Best, Proven by Results

Real Stories. Real Impact. Real Results.

Steve Patzkowski

Co-Founder, Dapper Care

Dapper Care is revolutionizing healthcare by combining cutting-edge technology, innovative telehealth platforms, and a personalized approach to patient care. At the helm of its success is Steve Patzkowski, a seasoned business developer with over 30 years of experience.

Steve's expertise in scaling organizations and crafting growth strategies has been instrumental in Dapper Care's rise in the competitive healthcare industry. As a wellness expert, he brings a unique blend of industry knowledge and strategic insight, helping to position Dapper Care as a leader in delivering impactful, patient-first solutions.

Hook & Reel Marketing