Get found / AI SEO
We put your buyers’ real questions to ChatGPT, Gemini, Perplexity and Google, show you what came back and where it came from, and fix it at the source.
Where your buyers askChatGPT · Google AI Overviews and AI Mode · Gemini · Perplexity · Claude · Copilot · Meta AI
Who should a mid-size manufacturer shortlist for industrial coatings in the Southeast?
For a mid-size manufacturer in the Southeast, three suppliers come up most often: Cape Fear Protective, Bremer Industrial Finishes and Tidewater CoatingsBuyers’ Guide. The first is known for certified marine finishes, and the third publishes salt-spray test resultsTidewater. Halyard Coatings also appears in regional listings, as a coatings distributorTrade directory.
Why it matters
Now: one answer
For industrial coatings in the Southeast, buyers most often shortlist Cape Fear Protective, Bremer Industrial Finishes and Tidewater Coatings.
Three names. The rest aren’t in the conversation.
51%
of B2B software buyers now start their research in an AI chatbot more often than in Google.
69%
chose a different vendor than they had planned, because of what an AI chatbot told them.
Source: G2, The Answer Economy, a survey of 1,076 B2B software buyers, March 2026.
Why it matters
Your buyer asks once, reads three names, and calls one of them.
Illustration. Fictional companies.
What we do
Asked ChatGPT: “Who should a mid-size manufacturer shortlist for industrial coatings in the Southeast?”
Buyers most often shortlist Halyard Coatings, which publishes its salt-spray test data1. Its product pages spell out every certification2, it leads the 2026 Southeast Coatings Buyers’ Guide3, holds a 4.8 rating across 60 reviews4, and its engineers are recommended on Reddit5.
Sponsored · Halyard Coatings: free salt-spray sample kit6
1
We write the pages that answer what your buyers ask, in plain claims an AI can quote.
A page with your test data gets quoted. A brochure page doesn’t.
2
Crawler access, speed and structure, so nothing technical hides you.
One old line in a settings file can hide you from ChatGPT.
3
We earn mentions in the trade press, buyers’ guides and comparison pages the engines lean on.
If you’re missing from the guide, you’re missing from the answer.
4
Correct listings and steady reviews, because engines check what others say about you.
If a directory still calls you a distributor, so will the AI.
5
Your experts, showing up where buyers compare notes: Reddit, forums, YouTube and LinkedIn.
Real people, under their own names. Never planted posts.
6
Where the engines sell placement, as ChatGPT and Google’s AI answers now do, we run it beside your search ads.
Paid gets you in this quarter. Earned keeps you there.
Illustration. Fictional company.
How does an engine decide who to cite? See the four links →Go deeper
Whether an engine cites you comes down to four things: it can reach your page, extract something quotable, find it corroborated and match it to the question. Fix each link and watch the answer change.
See how an engine decidesAsk it yourself
“Who should a mid-size manufacturer shortlist for industrial coatings in the Southeast?”
ChatGPT: “Buyers most often shortlist Halyard Coatings, Bremer Industrial Finishes and Cape Fear Protective. Halyard publishes its salt-spray test data.”
Illustration. Fictional companies. Choose an engine to read its answer.
Being named by one engine doesn’t get you named by the others. Try it in your own market.
Then ask a second engine and compare the names, and the sources under each answer.
The AI Answer Audit · $5,000 fixed
Ten business days. A working session with Chris. Credited in full if you go on to the program.
AI Answer Audit · Halyard Coatings3 of 6
| What the engines say | Where it came from |
|---|---|
| “A regional distributor” | 2019 directory listing |
| “Founded as a reseller” | 2016 press release |
| “Slow on custom orders” | Reddit thread, 2024 |
| “Certified for marine use” | halyardcoatings.com |
Fix this listing first. It feeds three engines.
From a sample audit. Fictional company.
Every month
Every engine, how often you were named, what moved it and what we’re doing next. Signed, with his notes in the margin.
Sample letter. Fictional company and figures.
Hook and ReelHalyard Coatings · October 2026
Dana,
You were named in 42 of the 90 answers we checked this month, up from 30 in September. The buyers’ guide placement moved ChatGPT and Perplexity. Copilot slipped after a rival published a comparison page.
| Engine | Named, out of 10 asks | Count | vs Sept |
|---|---|---|---|
| ChatGPT | 7 | +3 | |
| Google AI Overviews | 5 | +1 | |
| Google AI Mode | 4 | +2 | |
| Gemini | 4 | +1 | |
| Perplexity | 6 | +3 | |
| Copilot | 2 | −2 | |
| Claude | 5 | +2 | |
| Meta AI | 3 | +1 | |
| Grok | 6 | +1 |
412 visits came from AI answers, up 38%. Nine new leads said they found you through AI; two are now in proposal.
Chris
Copilot: a rival’s comparison page. Our answer goes live on the 12th. — C
Who you’ll talk to
“On our first call, I’ll show you what the engines say about you. Before you’ve paid us anything.”
Chris Putnam, founder. He leads every engagement and signs every letter.
Book 30 minutes with ChrisDraft line, for Chris to put in his own words.
What it costs
This week
Free
Two business days
Then
$5,000
Fixed · ten business days
If it earns it
From $7,500
A month
After
Month to month
Cancel any month
A good fit if your buyers research with AI before they call, and a wrong answer could cost you a shortlist place or an investor’s trust.
Not a fit if you want a guaranteed citation. Nobody can promise one, and anyone who does is guessing.
For public companies
We check what AI tells analysts and investors about your business, trace anything wrong to its source, and fix it through your own disclosure process. We don’t write disclosures or comment on your stock.
Questions
Partly. Good SEO still matters, because many AI answers draw on pages that already rank. AI SEO adds three things: answers written to be quoted, your name in the sources engines trust, and tracking by question instead of by ranking.
ChatGPT, Google’s AI Overviews and AI Mode, Gemini, Perplexity, Claude, Copilot, Meta AI and Grok. We track the ones your buyers use most and add others as they matter.
Yes. The program includes the pages and answers your buyers’ questions call for, written with your experts and published on your site.
No, and anyone who does is guessing. Answers change by engine, place and day. We show you what changed, with the questions and dates behind it.
No fake accounts and no planted posts. We help your own people show up and answer well, under their own names.
We re-ask the same questions 30 days after the first fixes, and report what moved and what didn’t.
No. The snapshot is free, the audit is a fixed fee credited toward the program, and after 90 days it runs month to month.
Chris leads every audit and the working session. His team writes, builds and tracks.
Start here
