A company owner in his kitchen early in the morning, coffee in hand, reading his brief on his phone

AI chief of staff

Know what needs you before your first meeting.

An AI chief of staff set up around you and your company. Overnight it reads your email, calendar and meeting notes, preps every meeting and drafts what you owe, in your voice for each person. One page every morning. Nothing goes out until you say so.

Book a callSee your own morning →

Live in about two weeks · in your own account · set-up from $5,000

Morning brief · 6:40 a.m.

Good morning, Mark.

Your call, before 2:00. Hold the failed Torvane lot? Owen needs you before second shift.

4 meetings prepped · 3 drafts waiting for your OK

Sample. Invented people and companies.

214 things came in last night. By 6:40, they’re one page.

Email, calendar changes, team chat and meeting notes, read overnight. What matters is put together; the rest is set aside.

Read
214
Set aside
188

Morning brief · Wed, Nov 18 · 6:40 a.m.

Good morning, Mark.

  1. Your call, before 2:00

    Hold the failed Torvane lot and run Wexmoor’s housings on the backup stock? The retest Torvane promised never came. Owen needs your answer before second shift.

  2. 11:00 · Gareth Lisle, Wexmoor

    Prep is ready. His January order rides on that lot, and he hasn’t been told.

  3. 3 replies drafted

    To Lucía Ferro, Gareth’s assistant and Sana Qadir. Waiting for your OK; nothing has gone out.

  4. Waiting on you

    Kofi’s spindle rebuild (since Friday). The chamber breakfast (since Tuesday).

  5. Flagged, not acted on

    A look-alike Wexmoor address asking for the drawing pack. Ask Gareth at 11.

Read: email to 6:35, today’s calendar, notes through Monday, the inspection log. Couldn’t reach: the quality team’s shared drive.

3 drafts waiting4 meetings prepped1 decision that’s yours

Sample. Invented people and companies.

One message. Three people. Each in your voice for them.

Before day one, we read years of your sent mail and build a skill for each person you write to often. Your oldest friend gets the jokes. Your CFO gets the courtesy. Your biggest customer gets you at your best.

The same goes for the rest of your week: how you prep a meeting, what goes in the board pack, which numbers you check on Mondays.

skills/

email/

  • brian-keller.md
  • doris-whitlock.md
  • wexmoor-gareth-lisle.md
  • owen-pask.md
  • sana-qadir.md
  • kofi-mensah.md
  • torvane-lucia-ferro.md
  • + 23 more

meeting-prep/

board-pack/

weekly-numbers/

hiring/

Voice note from Mark, 7:12 a.m.“Let Brian, Doris and Gareth know the Torvane lot’s on hold. Gareth gets new dates by Friday.”

Email 1 of 3 · 2 more to read

To Brian Keller

Subject Torvane strikes again

Bri,

Torvane's “premium” bar stock failed hardness. Shocking, I know. The lot's on hold, the Wexmoor housings run on the backup stock, and I need second shift on it by 2.

Before you say it: yes, you called this in March. You can have that one.

M

Written with brian-keller.md · Learned from 1,312 emails, 2009 to now

Short, sarcastic, a running joke about Torvane.

Waiting for Mark’s OK

Sample. Invented people and companies.

On day one, it already knows your company.

Out of the box, an AI assistant is a smart stranger. Before yours goes live, we put in what a chief of staff learns in a year: your people, your customers, your projects and what this year is for.

People
41, and how you write to each
Customers
12, ranked by what they’re worth to you
Projects and deadlines
6 open, with who owes what
This year’s goals
3, so it knows what matters
Routines
Morning brief, meeting prep, end-of-day wrap

Morning brief · Wed, Nov 18

  • Your call, before 2:00 Hold the failed Torvane lot and run Wexmoor’s housings on backup stock? Owen needs you before second shift.
  • 11:00 · Gareth Lisle Your biggest customer. His January order rides on that lot, and he hasn’t been told.
  • Waiting on you Kofi’s spindle rebuild has waited since Friday. December shutdown books up this week.
  • Drafted To Brian, in your voice with him: short, dry, the running Torvane joke.

Same inbox, same morning. Sample with invented people.

See your own morning.

Tell us what you run and what eats your mornings. We’ll write the page you’d wake up to, with invented names, in about ten seconds.

Don’t paste real emails or names. Nothing you type is kept.

Example, written for a 60-person HVAC distributor · invented people and companies

Morning brief · 6:40 a.m.

Thu, Nov 19 · one call before noon · 3 meetings · 3 drafts queued

Three drafts are in your queue and nothing has gone out. Prep for the 10:00 and the 2:30 came in overnight.

Your call, before noon

Your largest open quote at a 60-person HVAC distributor expires Friday, and the customer asked for a revised price yesterday. Mara (sales) needs a yes or no on matching it.

Email, Nov 18 · CRM: open quotes

Today

  • 10:00Weekly leadership meeting Two decisions carried from last week; the numbers are attached.
  • 2:30Ben Adair, a key customer (video) His last three emails, what we promised in October, and what's still open on each side.
  • 4:001:1 with your operations lead The one item she raised twice this month.

Drafted, waiting for you

  • To Ben Adair: Confirming the 2:30 and the agenda he asked for
  • To Mara (sales): Your answer on the quote, ready for your edit
  • To Your accountant: Sending the documents she asked for on Monday

Waiting on you

  • A vendor asked for a decision on renewal terms since Friday
  • An invitation to speak at a regional breakfast since Tuesday

Flagged, not acted on

An email from a look-alike of a supplier's address asking to change their bank details. Nothing was done. Call the supplier on the number you already have.

Written around what you told us: the inbox before the first meeting. Read: email to 6:35, today's calendar, notes through yesterday. Nothing has been sent.

It works to your day.

Four things arrive, each when you need it. Nothing else lands.

The owner walking his machine shop with a visiting customer, explaining as they go
11:00Walking the floor with his biggest customer, already briefed.
The owner walking out of his office at the end of the day, glancing at his phone
5:30 p.m.Three follow-ups approved on the way out. Day done.

  1. 6:40 a.m.

    The morning brief

    One page: your call to make, today’s meetings, drafts waiting, what’s waited on you.

    You read, approve the drafts

  2. 30 min before each meeting

    Meeting prep

    Who’s coming, what was promised last time, what’s still open on each side.

    You read

  3. Whenever you ask

    Answers

    “What did we promise the landlord?” Every answer names where it came from.

    You ask

  4. 5:30 p.m.

    End-of-day wrap

    What got decided, what you promised, each follow-up drafted.

    You approve or decline

It prepares. You decide.

Approvals are built into the assistant itself, and we set the rules with you. Some things it never touches.

Prepares on its own

  • Reads and sorts your mail and calendar
  • Briefs you and preps meetings
  • Drafts replies and follow-ups
  • Answers from your own records

Waits for your yes

  • Anything sent in your name
  • Accepting or moving a meeting
  • Changing a record in your systems

To Gareth Lisle · Your January housings

Stays with you

  • People decisions
  • Pricing and which clients to take
  • The hard conversations

Never connected

  • Paying or moving money
  • Signing
  • Deleting mail or files

Your inbox, your account, your rules.

YouEmail, calendar, meeting notes
Your assistantIn your own account, billed to you
Back to youThe brief, drafts waiting for your OK
Hook and Reel’s access: during set-up and care only. Removed when you say.
Your account
The assistant runs in your own account, in your company’s name, billed to you. We never hold your passwords.
What it reaches
Only what you connect, on your own screen: email, calendar, meeting notes and the apps you choose.
When it’s wrong
Every brief names its sources and what it couldn’t reach. A wrong draft is one you decline, and we fix the rule behind it.
If we part
Everything stays in your account: the memory, the skills, the routines. Our access ends at handover.

One call. Two weeks. Then it’s running.

  1. Fit call

    30 minutes

    Free

    How your week runs, what you’d hand off first, which accounts it needs.

    If it isn’t a fit, we’ll say so on the call.

  2. Set-up

    About two weeks

    $5,000 fixed

    We interview you, fill its memory with your people, customers, projects and goals, build a skill for everyone you write to often, set up your routines and approval rules, and teach you and your assistant to run it.

    It’s yours from day one: everything lives in your account.

  3. Care

    Monthly

    $750 a month

    Memory kept current as people and projects change, new skills as your year moves, a monthly tuning session.

    Stop any month.

Book the fit call

Who it’s for.

A fit if

  • You run a company, or a big part of one, and your day runs on email, calendar and meetings.
  • You’ve tried the AI tools and want one that already knows your work.
  • You’ll connect your real accounts, and tell it when it’s wrong for the first few weeks.

Not a fit if

  • You want it to send, sign or pay by itself.
  • You’d rather set it up yourself.
  • Your company’s policy rules out connecting an AI service to your mail.

Questions

Can it send email or change something without me?

No. It reads, prepares and drafts. Anything sent in your name, any meeting accepted or moved, any record changed waits for your yes. Paying, signing and deleting aren’t connected at all.

How is this different from setting it up myself?

Out of the box it knows nothing about your company. We spend two weeks putting in what a chief of staff learns in a year: your people and how you talk to each, your customers, your projects and deadlines, your goals. That’s why it feels like it’s been there for years on day one.

How much of my time does it take?

An interview about how your week runs, and a session where we connect your accounts on your screen. After that, a few minutes a day reading the brief and approving drafts.

What if it gets something wrong?

It shows where every answer came from and says what it couldn’t reach. You tell it in one line; during care we fix the rule behind the mistake so it stays fixed.

Does it replace my assistant?

No. It takes the system work off their plate, and they can run it with you. Most set-ups work best when your assistant owns it.

What does it cost in a year?

The set-up, $5,000 once; care if you want it, $750 a month; and the assistant’s own subscription, billed to you directly.

Start here

Tell us what you’re trying to fix.

Book a call with Chris