From $500K to over $6 million. Here’s what was built.
Results from engagements led by our founder, Chris Putnam.
Hull Shield had a new kind of antifouling technology for boats, and no engine to sell it. The growth came from building one, end to end: first to boat owners, then to dealers and marine partners.
$6M+revenue
What was built, in order
- A funnel that explains the product to boat owners
- Facebook ads, tested and scaled
- Prospect lists of dealers and marine partners
- A CRM to run every conversation
- Email, text and call scripts
- A call team, in its own call room
- Boat shows, worked the same way
Where the money was
The shoppers who left weren’t lost. They had questions.
200%
Gain in abandoned-cart recovery
A recovery team called the shoppers who left a cart, answered what stopped them and helped them finish the order, with email and text timed alongside. Scripts, targets and weekly numbers; then handed to Snow’s own team to run.
A national network of doctors, recruited without a room full of recruiters.
Nearly 250
Licensed doctors onboarded in a year
100%+
Month-over-month growth in B2B acquisition, with less manual work
A multichannel program, automated end to end, including the recruiting funnel for its Medical Advisory Board.
CBC Industries
A wholesale business, and a retail market it had never sold to.
$520K → $6M+
Revenue in 21 months, with retail up more than 30 times
A website rebuilt to sell, Facebook and search ads, offers, giveaways and referral codes, and cart recovery, alongside the wholesale team the company already had.
The company is no longer operating; the figures are from that period.
Email, text and a phone team, working as one.
One recovery system, built up over twelve months
- A phone teamFive people on a new recovery script, calling shoppers who left.
- Email and textSequences timed around each shopper, with one opt-out that works everywhere.
- CRM workflowsEvery follow-up with an owner and a next step.
- Targets and reportingWeekly numbers on calls, conversations and recovered orders.
Shoppers who stalled got a person, not just another email.
Over a year, every channel was joined into one journey: the phone team, the sequences and the CRM behind them, with targets and reporting to show what worked.
In their words
“If you’re looking for someone who can drive growth and truly understand your needs, I highly recommend Chris and his team.”
“I would use Hook & Reel for any of your marketing needs. Get Chris and his team on, you’ll be very satisfied.”
How to read these numbers
Figures are as reported by each company for the period of the work, from roles our founder held: in-house at Hull Shield (later as a consultant) and at Dapper Care, where he is CMO; leading sales and marketing at CBC Industries; and consulting for Snow Teeth Whitening and SANE Solution. Every bar on this page is drawn to scale. Logos identify past clients; no endorsement is implied. Past results are not a forecast for any other business.